Emerging Hotel Architecture Trends and What to Expect in 2020
As we move into 2020, the way hotels are built is changing. Hotels want to offer guests a unique experience and meet the changing demands of today’s consumer. Here are some trends that you can expect to see in 2020.
Hotels of the future are going to be more environmentally friendly. Throughout the world, there is a growing concern about climate change. With this concern, hotels are rethinking their priorities, so guests have a memorable stay, but at the same time, they can know that their visit is environmentally friendly. You can expect to see more hotels with solar panels and other green technology. For example, the Proximity Hotel in North Carolina has over 100 solar panels on the roof. The elevator system of the hotel provides power for the refrigeration unit. The hotel allows provides free bikes for guests so they can bike to local attractions without needing a cab or taking a car. Other trends include water-saving systems and more energy-efficient appliances in hotels with kitchen suites.
Hotels are incorporating more smart technology. For example, the Eccleston Square in London has TV screen embedded in mirrors, lighting controlled by keypads, and offers complimentary iPhones and iPads to guests. The guest’s own phone can now replace the keycard of the past. Hotels are incorporating this technology to meet the demands of today’s tech-savvy traveler. Smart technology is also being paired with Green technology to allow ‘smart’ hotel rooms to communicate with the front desk, allowing enhancement of the guest experience, and better energy control. You can expect more hotels to follow suit and incorporate the latest in technology when designing a new hotel to meet those demands. Apps and smart controls will give guests, and hotel operators, more control over their rooms and the entire resort experience.
Hotels chains are trying to use more recycled material in their construction, and selecting materials with consideration of interior environmental quality. Demolition and construction waste accounts for over one-third of solid waste in developed countries. Hotels are looking to lessen their environmental impact by reusing materials as much as they can, and looking to be resourceful with the materials they use in construction to reduce their waste. Hoteliers that pursue a more environmental standard of building can be rewarded with certifications like the Canada / United States Green Building Council’s LEED or WELL, certifications which make them stand out from the competition and that speak to today’s increasingly informed clients. For these clients, materials are no longer thought of as being “throw away” but having value. If material is recyclable, then there are fewer resources and less energy used in hotel construction. Hotel chains are also looking to renovate their buildings instead of tearing them down and building new ones. This efficient use of an existing building can save money – and the resources which would have been used for new construction can be diverted by architectural creativity into creating a boutique, branded experience.
In 2020, you can expect to see more hotels that are inclusive. This means considering the mobility issue of travel. There will be more spaces for those with disabilities so these limitations and needs can be met in the best way. There will be spaces for seniors, adults, mothers, and children so that the full range of travel choices are available to for all people at all stages of their lives. Rooms, restaurants, and amenities will be designed to accommodate all guests equally.
With the increasing adoption of social media of all forms, traditional methods of making customers aware of your hotel or resort must be supplemented – and in some cases are being made obsolete by – an intelligent social media strategy. Every hotel operator will want to make their property a destination – a destination which will be promoted by their guest’s social media posts. Look to incorporate a space or view which makes the perfect spot for an Instagram photo – something that, as well as being striking, both identifies and represents your unique brand and the assets of your property.
Many guests are still looking for a luxurious experience when traveling and that won’t change in 2020. With many luxury hotels set to open in 2020, there is every indication that the demand for luxury hotels with continue to increase. There are many luxury hotels set to open in 2020, such as Al Houara in Morocco, which features villas and suites that overlook the ocean and 150 rooms. Fairmont Century Plaza in Los Angeles has 394 guestrooms, and 100,000 square feet of shopping. The Rooftop at Nobu Hotel Chicago which features outdoor terrace and an indoor lounge.
Hotels are changing in 2020 with increasing concern over the environment, making guests as comfortable as possible in ways that are changing to reflect new attitudes and ideas, and offering hotels that incorporate more smart technology, and social media, to meet the demand of today’s traveler.